Google reviews widget & Instagram feed for Webflow
Add your real Google reviews or your Instagram feed to a Webflow site with an Embed element and one line of code. It drops into any layout you have built, and this guide covers the Webflow-specific detail that confuses most people: the widget stays blank inside the Designer and appears once you publish.
The steps are the same for both widgets. Everything below works unchanged whether you are adding your Google reviews or your Instagram feed to Webflow — the same block, the same one-line snippet, in the same place. Only the widget id differs, and that is generated for you when you save.
Drops into any Webflow layout No third-party script bloat About five minutes
Before you start: you need a TrustGetter account with a saved widget, which is where your embed code comes from, and Designer access to the Webflow project. The Embed element itself is available to every Webflow account; only the site-wide custom code fields in project settings are tied to a paid Site plan.
How to add Google reviews or an Instagram feed to Webflow
Five steps. The first three happen in TrustGetter, and the last two in the Webflow Designer.
Connect your Google listing or your Instagram account
Create a free account and search for your business by name, the way a customer would find you on Google Maps. We fetch your reviews once and serve your site from that copy, so your page never waits on Google — which matters on a Webflow build where the rest of the page is already fast.
For an Instagram feed it is the same step with a different button: you connect the account on Instagram’s own sign-in screen and approve read access there. We never see your password, and we cannot post, comment or change anything. From there on the two widgets are built and installed identically.
Choose a layout and set it to your brand
17 templates across 7 layouts. Set each colour by role, choose your font, and adjust corner radius, padding and text size until the widget belongs in the design system you have already built in Webflow. The live preview renders at true desktop and phone widths.
An Instagram feed is the same panel with a different list: 10 layouts instead of templates, from a plain grid to a gapless wall to a scrolling row of reels. The colour, font and spacing controls are the ones you have just used.
Save the widget and copy the embed code
Saving publishes the widget and generates its embed code — two short lines, with your own widget id in place of the example:
Drop an Embed element onto the canvas
In the Designer, open the Add panel with the + button, find Embed under the Advanced elements, and drag it to where the reviews should sit — inside the section or container you want them constrained by, so your existing layout controls the width.
Paste the code, save, and publish
The code editor opens as soon as you drop the element. Paste the embed code and click Save & Close. Then click Publish and open the published site.
The Designer canvas will show an empty Embed placeholder rather than your reviews. That is expected — see below — and not a sign that anything is wrong.
Embeds do not run in the Designer. Webflow renders the Embed element as a static placeholder on the canvas and does not execute the script inside it, so the widget appears empty while you are designing. It runs on the published site and in Preview mode. Judge the result on the published page — reaching for a fix while looking at the canvas is the most common way to waste an hour here.
Running both widgets on Webflow
The steps above already cover the Instagram feed — it is the same one-line snippet, pasted into the same block, in the same place. What follows is the only part that differs, and what happens when you want both on one page.
The one difference is step 1. A Google listing is found by searching for it; an Instagram account is connected by signing in on Instagram's own screen and approving read access there. Everything after that — choosing a look, saving, copying the snippet, pasting it into Webflow — is identical.
You can run both on one page: your reviews in a grid partway down, your latest posts in a row nearer the foot. On Webflow that is two blocks and two snippets. See the Instagram feed widget for the 10 layouts and what connecting an account gives us access to.
Common Webflow questions
The Embed element is blank in the Designer.
Expected. Webflow does not run embedded scripts on the Designer canvas. Publish the site, or use Preview mode, and the reviews appear. If the published page is also blank, confirm both lines of the embed code are inside the Embed element and that you published after saving.
Should I use the Embed element or the site-wide custom code?
The Embed element, in almost every case. It puts the widget exactly where you place it in the layout and inherits the width of whatever container you drop it into. The custom code fields in project settings are for scripts that belong to the whole site rather than a spot on a page, and they need a paid Site plan.
Will the widget break my Webflow styles?
No. It renders inside its own sealed container, so your global styles cannot reach into it and its styles cannot leak out into your page. That is a real risk with pasted third-party markup and the reason this one is built the way it is.
Can I add it to a Collection page template?
Yes. Drop the Embed element into the Collection page template and every item using that template carries the widget, with nothing to repeat as you add items. The embed code is identical everywhere, so one widget covers as many pages as you like.
Using something else?
The same widget and the same embed code work anywhere you can paste HTML. These guides give the exact menu names for each platform.
Show your Google reviews and your Instagram feed on your Webflow site.
Start free with one widget on one business. Connect your listing and see your real reviews in every template before you decide anything.