TrustGetter

Widget questions, answered

Everything people ask before signing up — how to add Google reviews or an Instagram feed to a website, what it costs, and what each widget does and does not do. If yours is not here, send us a message — a person replies.

Getting started

How do I add Google reviews to my website?

Four steps. Create a free account, search for your Google business listing by name, choose a template and colours in the builder, then copy the one-line embed code it gives you and paste it into your page. The reviews appear where you pasted it.

The last step is the only one that touches your website, and it is the same paste you would use for a YouTube video or a map. There are written guides with the exact menu names for WordPress, Shopify, Wix, Squarespace, Webflow, WooCommerce and Elementor.

Is there a free Google reviews widget?

Yes. The free plan gives you a reviews widget and an Instagram feed widget, on one Google listing and one Instagram account, updated automatically, with no card required and no expiry date. Each widget can go on as many pages of your site as you like. It carries a small line crediting TrustGetter, which is how a free plan pays for itself.

Every plan includes the same two widgets and the same one listing and one account — paying does not buy you more of those. What it buys is more of everything each widget can do: more monthly views, more posts in a feed, reviews refreshed daily rather than weekly, every template and layout, control over the design, filtering by star rating, and the credit line removed. Every price and every limit is on the pricing page, read live from the same settings the product enforces.

Can I show a Google reviews badge instead of every review?

Yes — there is a rating badge layout that does exactly that: your score, your star rating and your review count in a small block for a footer, a sidebar or a header, with no review text at all. The carousel and marquee are the other compact options, showing one rotating review in a slim strip.

The grid and list layouts are the fuller treatment for a dedicated reviews section, and there is a floating panel that sits over every page. All 7 are the same widget and the same embed code; you switch between them in the builder and the code on your site never changes.

How long does this actually take?

About five minutes for most people. Signing up takes an email and a password, finding your business takes one search, and choosing a template takes as long as you want to spend looking at them. The only step that involves your website is pasting one line of code.

If you already know what your site is built with, the install guide for your platform walks through that last step with the exact menu names.

Do I need a developer?

No. If you can add a text or HTML block to a page — the same thing you would do to embed a YouTube video or a map — you can install this. There are step-by-step install guides with the exact menu names for the common website builders, and the same instructions appear in the app once your widget is saved.

Which website builders does it work with?

Any site where you can paste HTML, anywhere in the world. There are full install guides for WordPress, Shopify, Wix, Squarespace, Webflow, WooCommerce, Elementor and hand-written HTML sites.

One warning worth having up front: a few builders only allow custom code on their paid plans, and on their free tiers a pasted <script> is silently stripped — the widget simply never appears and nothing tells you why. Each platform guide names the limit for its own platform up front, so you find out before you spend an evening on it.

Do I have to own the Google listing?

You connect a listing by searching for it, the same way a customer would find you on Google Maps — there is no verification step to get through. We ask that you only display reviews for a business you own or represent, and the terms require it.

Reviews and Google

Where do the reviews come from?

Directly from your Google business listing, through Google's own API. We fetch them, store them, and serve your website from that copy. They are your real reviews — nothing is written, edited or invented by us.

How many reviews can I show?

Five to start with, on any plan. That is not a limit we chose — it is all Google's public feed gives out for any business.

To show more, connect the Google account that manages your listing. It is one click from your dashboard, and it proves the listing is yours, which is what lets Google hand over the rest of your reviews. After that your plan decides how many appear — the pricing table gives the number for each one, live. We only ever read your reviews — we never post, edit or reply to anything.

How often do the reviews update?

On a schedule set by your plan — more frequently on the paid tiers. The exact interval for each plan is listed on the pricing page, which reads it live from the same settings the system runs on.

Between refreshes your site is served from our copy, which is why it loads instantly and never waits on Google.

Can I hide a review I do not like?

You can choose which of your reviews appear in the widget: filter to four and five stars, or hide an individual review. Those controls are part of the higher plans.

What you cannot do — on any plan, at any price — is change what a review says. We show your reviews or we do not show them; we never rewrite them.

What happens when I get a new review?

It appears on your website at the next scheduled refresh, with no action from you — within a week on Free and Starter, and within a day on Pro.

Instagram feed

How do I add my Instagram feed to my website?

The same four steps as the reviews widget. You connect your Instagram account — signing in on Instagram’s own screen and approving access there — then pick one of the 10 layouts, adjust the design, and paste one line of code into your page. Your posts appear and keep themselves up to date from then on.

The Instagram feed widget page shows the layouts, and the install guides cover it on every platform.

Do the posts show their captions?

Not on the tiles, deliberately. A feed is photographs, and a paragraph of text under every picture makes the words the loudest thing on screen in a section whose whole subject is images.

The caption is still there — clicking a post opens it in place on your page, with the full caption, the date and a link to the original. So nothing is lost; it is one tap away instead of competing with the photograph.

Do reels and videos play?

Yes. A reel plays in place when someone points at it, and plays full screen with sound when they open it. There is also a reels-only setting, so the Reels layout can show video and skip photographs and albums entirely.

Albums page through their slides too, rather than stopping at the cover image.

Does clicking a post send my visitor to Instagram?

No — and that is on purpose. A click opens the post on your own page. Sending somebody to instagram.com sends them off your site to a login wall at the exact moment they showed interest, and keeping that attention is the reason to embed a feed at all.

There is still a View on Instagram link for anyone who genuinely wants to go, and the tile remains a real link, so middle-click and “open in new tab” work as expected.

What access do you get to my Instagram account?

Read access to the posts on the account you connect, and nothing else. We can read the image or video, the caption, the date and the link to the post. We cannot post, comment, like, follow, message or change anything — the access we ask for is not able to do those things.

We never see your Instagram password: you sign in on Instagram’s own screen. You can disconnect from your dashboard at any time, and disconnecting deletes the posts we hold for that account.

How often does the feed update?

Your posts are refreshed on a schedule and served from our cache in between, so a new post appears on your site by itself within a few hours rather than the moment you publish it. Your page never waits on Instagram to load, which is the trade that makes it fast.

Can I show reviews and my Instagram feed on the same site?

Yes, and on the same page if you want. They are two widgets with two ids, pasted the same way, and one script serves both.

The allowances are counted separately — widgets, connected accounts and monthly views are tracked per widget type. A busy month on your reviews widget can never pause your Instagram feed, or the other way round.

Do you show Instagram ratings or star reviews?

No — the platform has no rating, no star and no review object, so there is nothing of that kind to show. Ratings and stars come from your Google listing, through the Google reviews widget. The feed shows posts.

Design and installation

Will it match the rest of my website?

That is the point of the builder. For reviews there are 17 templates across 7 layouts — grids, lists, a carousel, a scrolling marquee, a compact rating badge and a panel that floats over the page. For your Instagram feed there are 10 layouts, from a plain grid to a gapless wall to a row of reels.

On the paid plans you also set your own colours, fonts, corner radius, spacing and column count. A live preview shows the real result at true desktop and phone widths, so what you approve is what your visitors get.

Will it slow my site down or break my theme?

The widget is about 21 kB over the wire with no libraries behind it, so it is not going to be the reason a page feels slow. That figure is measured from the file we ship rather than written into this page by hand.

It also renders inside its own sealed container, which means your theme's stylesheet cannot reach in and change it, and its styles cannot leak out and change your page. A theme update will not quietly wreck how your reviews look.

Could someone copy my embed code onto their site?

They could, and it would show your business — your name, your rating, your reviews. Anyone who did it would be advertising you on their own website, which is why we do not treat it as a threat worth making you configure something for.

The one real cost is that those page views count towards your monthly allowance, the same as views on your own site. If that ever happens to you, tell us and we will sort it out.

Is there a TrustGetter badge on my widget?

On the free plan, yes: a small line crediting TrustGetter. It is how a free plan pays for itself. Every paid plan can switch it off — the control is in the widget's Settings panel, and it starts on.

Billing

How do I pay?

Through Razorpay, which handles cards, UPI, net banking and wallets. Your card details go to Razorpay and never touch our servers.

Can I cancel?

Any time, from your account page — no email, no phone call, no retention script. Your plan keeps working until the end of the period you have already paid for, and then drops to Free.

The details are in the Refund & Cancellation Policy.

What happens to my widgets if I go back to Free?

Nothing is deleted and nothing goes dark. The free plan includes both widgets, exactly as the paid plans do, so going back to Free never leaves you with a widget your plan does not cover.

What changes is what each widget can do — fewer monthly views, a weekly rather than daily review refresh, and the free design instead of your own colours. Your settings are not touched, so upgrading again brings back exactly what you had.

Privacy and data

Does the widget track my visitors?

No. It sets no cookies, stores nothing in the browser, and contains no analytics or advertising code. It asks our server for your reviews and draws them. That is all it does.

What do you store about me?

Your name and email address, a one-way hash of your password, the businesses you connect, the widgets you build, and your billing status from Razorpay. The full list is in the Privacy Policy.

Can I have my account deleted?

Yes — message us from the email address on the account and we will close it. Your widgets stop serving and your data is removed, other than the billing records we are required to keep for tax purposes.

You can also disconnect a single business at any time from the dashboard, which removes it and its widgets without touching the rest of your account.

Still wondering about something?

Send us a message or email us directly. You will get a straight answer from a person, not a ticket number.