How TrustGetter compares
We sell two widgets, and they are weighed against different things. The table below is about the Google reviews widget, where the alternatives are a full reviews platform or a free plugin. The Instagram feed is compared further down. In both cases: the difference, what we do that they do not, and where we are the wrong choice.
| TrustGetter See live pricing | A reviews platform Typically $30–$400/mo | A free plugin Free–$79/yr | |
|---|---|---|---|
| What you pay | |||
| Free plan that stays free Not a trial with an end date | Yes | Free trial | Yes |
| Google's charge for review data Some tools ask you to bring your own Google API key | We pay it | Included | Often your own key, your bill |
| Commitment | Monthly, cancel any time | Annual is common | — |
| On your site | |||
| Works on One line of HTML, so anywhere you can paste one | Any platform | Most platforms | One platform only |
| Software to install and keep updated | None | None | A plugin |
| Your theme's CSS cannot break it It renders inside its own isolated shadow root | Guaranteed | Usually | Frequently a problem |
| Cookies or tracking added to your site | None, ever | Sometimes | Sometimes |
| Cost if your page gets popular Every plan carries a monthly view allowance; Pro has none | Flat price, no usage billing | Tiered by traffic | Limited by your API quota |
Our prices are read live from the same configuration our billing charges from. The other two columns are advertised list prices for a single small business, checked by hand in August 2026 — they move, so confirm before you buy.
Three things that are genuinely different
It will not slow your site down
One small script — 21 kB over the wire, with no jQuery and no libraries behind it. It loads after your page rather than blocking it, so your reviews appear without costing you the page speed you have already paid for in search rankings.
Your site cannot break it
The widget renders inside its own isolated shadow root with every style it needs pinned to itself. Your theme, your CSS reset and any plugin you add later cannot reach inside and distort it — the failure that turns most embedded widgets into a support ticket.
Nothing about your visitors is tracked
The widget sets no cookies and records nothing about the people who visit your website. There is no analytics in it to switch off, so it adds nothing to your cookie policy and nothing to your consent banner.
If you are comparing Instagram feed tools
The alternative here is a social-feed app rather than a reviews platform, so it is a different comparison — and a shorter one, because most of these tools do roughly the same job. Three things actually differ.
A tap opens the post on your page
Most feed widgets link out to instagram.com, which sends the visitor off your site to a login wall at the moment they showed interest. Ours opens the post in place — picture, caption, date, and arrows to walk the feed — with a link out for anyone who genuinely wants it.
Nothing follows your visitors
A feed embed is a common place for third-party tracking to arrive on a site without anybody deciding to add it. Ours sets no cookies and carries no analytics at all, so it adds nothing to your cookie policy and nothing to your consent banner.
One account, one price, both widgets
Feed tools and reviews tools are usually two subscriptions from two companies. Here they are one plan with separate allowances, so adding a feed never uses up a reviews widget — and one bill covers both.
When TrustGetter is the wrong choice
You want help getting more reviews
We display the Google reviews you already have. We do not email your customers or run campaigns to collect new ones. If that is the job you are hiring for, a full reviews platform is the right product and worth what it costs.
You need more than one Google listing
One widget shows one listing. If you need several review sites mixed into a single wall, or dozens of locations rolled into one score, we are not built for that today.
You want a hashtag or a wall of other people's posts
The feed shows posts from the account you connect, and only that account. If what you need is a hashtag feed, tagged posts from your customers, or several accounts mixed into one wall, that is a user-generated-content tool and it is not what this is.
See it on your own site first
The free plan is a real plan. Connect your listing, build a widget and paste it in — then decide whether it is worth paying for.
Questions first? Read the FAQ, send us a message, or start from the install guide for your platform.